Leica Camera AG
To exemplify Leica's manufacturing process, we decided to make posters that were handmade as well.
They were a real collage of negatives developed exactly in the order they appear. Therefore, the photos had to be taken in a precise sequence so that the title, the image of the camera and the logo could fit in this form.
The collage was then placed on backlight panels and exposed at the Leica store.