HQ Architecture + [SAMOO]

Deokchung-dong, Yeosu, Sud Jeolla, Corea del Sud: Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo

With the theme “The Living Ocean and Coast”, the Samsung Pavilion for the Yeosu Expo is designed to convey the company’s contribution to mankind and to the future of ocean exploration.

Yeosu Expo Samsung Pavilion by Samoo

Using metaphors for the ocean including “mother”, “flux”, “circulation”, and “connected islands”- the Samsung Pavilion conveys the concept that “The ocean is the ‘mother’, the beginning and the end of life and energy”.

Yeosu Expo Samsung Pavilion by Samoo

The pavilion conveys the idea of “Samsung as a reciprocal medium” which is a direction the company must take in an age of ocean exploration.

Yeosu Expo Samsung Pavilion by Samoo

In addition it illustrates Samsung’s expertise in creative problem solving and a goal of preservation instead of destruction.

Yeosu Expo Samsung Pavilion by Samoo

This pavilion reminds people to think how technologies make Earth in danger. As well as, it will show new/eco-friendly technology of Samsung.

Yeosu Expo Samsung Pavilion by Samoo

The pavilion resembles an ark – an ark that landed on top of columns. the columns are clad in Led lighting systems which are programmed to resemble waves.

Yeosu Expo Samsung Pavilion by Samoo

This image conveys a connotation of a leader providing protection from natural disaster and guiding us to a new future.

Yeosu Expo Samsung Pavilion by Samoo

The innovative sculptural massing creates a strong, memorable image in the visitors mind.

Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo
Yeosu Expo Samsung Pavilion by Samoo

Location: Deokchung-dong, Yeosu-si, Jeollanam-do, Korea Architect: Samoo Architects and Engineers Collaboration: Cheil (Munich Design Lab) Area: 2,659㎡ Floors: 3 Stories Year: 2012

5.6/10 (466)