HQ Architecture + [Ron Arad]

Aeroporto Internazionale di Carrasco (MVD), 101 km 19950, Ciudad de la Costa 14000, Uruguay: Mediacite by Ron Arad Architects
Ron Arad Architects

“Ron Arad Architects were invited by Wilhelm to design a new shopping mall within the 40,000m2 ‘Mediacite’ development. Situated in Liege, once the world’s foremost centre of steel production and since in economic decline, the building stands out as a symbol of the city’s revitalisation and strives to spearhead the city’s regeneration.

Ron Arad Architects

The 350m long mall weaves through the fabric of the refurbished old market centre at one end, through the new two storey building, connecting to the new Belgian national television centre at the other. the design of the roof unites these elements with a complex network of steel roof ribs that undulate through the mall.

Ron Arad Architects

The lattice of steel sculpts the volume of the mall beneath, varying both in height and structural depth to form a variety of differing experiences. the steel ribs overhead, mirrored in the floor pattern, draw a sinuous pathway pulling you towards and through each of the zones, revealing diverse vistas that surprise along the way.

Ron Arad Architects

As the structure exits the volume of the main building (at the 2 Piazzas and at the link between the old market and new mall) the steel ribs wrap downwards, merging into facade to enclose the building’s envelope. the structure is entirely free-spanning along its length and width, with 200mm wide steel ribs that vary in depth from 1.2m to 300mm, weaving through each other in a deformed grid-like network.

Ron Arad Architects

To minimise loadings the complex 3 dimensional form is clad in transparent lightweight Etfe pillows – pneumatic Teflon cushions which allow light to penetrate the roof while moulding themselves to the irregular structure. As the roof gradually transforms into facade the Etfe cladding merges into curved aluminium rain-screen panels and glass.

Ron Arad Architects

The project was completed to a highly accelerated programme, with a duration of only 34 months from inception to completion. the total built area for the Mall is 9750m2. With a construction budget of €18.75m the project was delivered for €1920/m2. Construction began in April 2007 and the building was inaugurated in October 2009.” Description of Ron Arad Architects.

Ron Arad Architects
Ron Arad Architects
Ron Arad Architects
Ron Arad Architects

Location: Liege, Belgium Architects: Ron Arad Architects Project Director: Geoff Crowther Project Architect: Paul Madden Design Team: Joel Dunmore, Tuomas Pirinen, Marta Granda, James Foster, Julian Gilhespie Structural Engineer: Buro Happold Executive Architect: Jaspers Eyers Main Contractor: BPC Steel Roof Contractor: Iemants Client: Wilhelm & Co. Area: 9,750 sqm Budget: €18.75M Year: 2006-2009

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