It's a Wonderful Life in Denver as TDA and FirstBank Reimagine Small Businesses.
Ad Campaign Uses City as Canvas to Showcase Personalized Business Service.
TDA_Boulder, a marketing agency known for conjuring up eye-catching design work and unconventional uses of media, has blanketed the city of Denver with creative placements for client FirstBank.
The campaign acts as a takeover in Denver and showcases a world of possibilities in which a potential business could start or grow-with a hand from a helpful lending institution.
The goal of the awareness campaign is to inspire FirstBank customers and potential ones to associate the brand with smart small-business banking.
The creative came out of what TDA Creative Director Jeremy Seibold describes as a stressful relationship brewing between small business and banks, which seem to favor bigger-company customers. The proposition? FirstBank helps small business get big, and the first step is to get them to think big.
FORMAL CLIENT NAME: FirstBank;
AGENCY: TDA_Boulder;
CHIEF CREATIVE OFFICER: Jonathan Schoenberg, Thomas Dooley;
CREATIVE DIRECTOR(s): Jeremy Seibold;
ART DIRECTOR(s): Barrett Brynestad;
COPYWRITER(s): Jeremy Seibold;
PHOTOGRAPHER: XYZ;
FLASH DESIGNER: Gasket Studios, Marc Bloomquist INTEGRATED HEAD OF;
INTERACTIVE PRODUCTION: Gasket Studios, Tammy Kimbler.