Specially created, textured glass panes were installed in windows in malls, restaurants and public spaces to promote Vue Privee Gallery. Transforming ordinary views of Singapore to organic, beautiful impressionist paintings. Mundane details, objects and colors distorted to mimic swirling paint strokes and transient light effects reminiscent of impressionist art.
Client: Vue Privée Gallery;
Agency: JWT Singapore;
Executive Creative Director: Juhi Kalia;
Art Director: Aurelien Bigot;
Regional Executive Creative Director: Tay Guan Hin;
Assoc Creative Director: karen muck;
Agency Producer: GERRI HAMILL;
Account manager: Laurent Pastorelli;
Jane Cowie - Art Glass Solution.